• [email protected]
  • Mon - Fri: 9:00 - 18:30 GMT
Search
Rss Facebook Icon TwitterCreated with Sketch. LinkedinCreated with Sketch.
bitcoin pr buzz logo
  • HOME
  • OUR SERVICES
    • BITCOIN PRESS RELEASE SERVICE
    • SUBMIT YOUR BITCOIN PRESS RELEASE
  • LATEST PRESS RELEASES
  • FREE CONSULTATION
  • OUR TEAM
  • ABOUT US
    • ABOUT
    • CAREERS
  • RESELLER
Menu
  • HOME
  • OUR SERVICES
    • BITCOIN PRESS RELEASE SERVICE
    • SUBMIT YOUR BITCOIN PRESS RELEASE
  • LATEST PRESS RELEASES
  • FREE CONSULTATION
  • OUR TEAM
  • ABOUT US
    • ABOUT
    • CAREERS
  • RESELLER

New Blockchain, DATx, to Eradicate Challenges in Advertising

  • March 3, 2018
  • Bitcoin Press Release, Ultimate Executive
DATx-Press-Release1

Bitcoin Press Release: DATx, a new blockchain initiated by Cosima Foundation, and in collaboration with Avazu – a leading advertising platform with global coverage – aims to help advertisers cut through all the fragmented clutter of user behavioral data to accurately target users and deliver advertisements that are meaningful to them

Singapore, 2nd of March, 2018 –  DATx is a renovation against the current advertising industry, dedicated to building a new smart advertising ecosystem, with decentralization as the foundation and artificial intelligence as the power engine. DATx provides remote storage of user behavior data. Its core function enables users to store their behavior data in a decentralized network node, after which users can acquire and access the data anywhere. The user behavior archive mainly comprises a complete chain of user behavior records, allowing simulations of whole user personas to learn the business insights underlying the various user views, clicks and purchases of the publisher.

Given DATx’s needs for high-concurrency, low-delay transaction processing, there is a consideration to adopt delegate proof of stake consensus, known as DPOS consensus mechanism. In DATx, DPOS consensus mechanism comprises two parts: the first is to elect a group of block producers, while the second is to schedule production. Election process should exert to ensure the stakeholders eventually have control of the entire network. This is to prevent stakeholders from suffering significant losses in the event of network problems.

DATx addresses delay and data throughput issues with DPOS and parallel chains. At present, the DPOS remains robust and is safe even when dealing with fraud by a significant number of block producers. An algorithm that chooses block producers and verifies the quality of nodes guarantees the security of DPOS. The pro-voting process ensures that a person cannot even select a single producer, even with a 50% effective voting power. DPOS significantly reduces the number of participating verification and accounting nodes, so that second-level consensus verification can be achieved.

For programmatic ads, more critical issues include real-time decision deliveries, personalized delivery requirements, and large transactions. The DPOS consensus mechanism adopted by DATx is essential to transactions by continuing to reach consensus while processing more transactions than any other blockchain, thus demonstrating a dimension of extraordinary DATx advertising ecosystem.

In addition, DATx ad algorithm engine involves responding to massive amounts of ads and users in real time. The number of users is huge, their behavioral patterns, and their preferences for advertising content are also rich and diverse. Therefore, it is necessary for the algorithm engine to sort out the users with different features in a targeted manner. In this way, the order-led transaction can be promoted. Among the company’s proven technologies, Deep Neural Network (DNN) and Logistic Regression (LR) have been used to make offline sorting models, while online sorting models are updated online based on Reinforcement Learning (RL) intelligence to get the maximum return.

DATx core team members comprise over 80 engineers, product managers, architects and UEX experts, while other key members for the development of DATx include senior executives from Avazu. Its official cryptocurrency, DATx token, is now open for sale to institutional investors, with a total of 10 billion DATx tokens issued.

To learn more or participate in the TGE, visit the website: https://www.datx.co
Connect on Telegram: https://t.me/datxofficial01
Connect on Twitter: https://twitter.com/DATxOfficial
Read the whitepaper: https://www.datx.co/pdf/DATX+WHITEPAPER+(EN)%20V1.0.pdf
Meet the team: https://www.datx.co/#team

Media contact
Name: Angeline Tan
Email: [email protected]

DATx is the source of this content. Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. This press release is for informational purposes only. The information does not constitute investment advice or an offer to invest.

About Bitcoin PR Buzz -Bitcoin PR Buzz has been proudly serving the PR and marketing needs of Bitcoin and digital currency tech start-ups for over 5 years. Get your own professional Bitcoin Press Release. Click here for more information about Bitcoin PR

You found our newsletter subscription!

Did you know that less than 10% of website visitors ever make it all the way to the page end?!

bitcoin pr buzz logo

Blockchain enthusiasts from the start. We have over 9 years experience in Bitcoin marketing specifically: leveraging our unique expertise, partnerships and experience we bring you the most refined, effective, and value for money Bitcoin marketing and Bitcoin press release service to be found.

Please Note:

Press releases are for informational purposes only. The information does not constitute investment advice or an endorsement by Bitcoin PR Buzz. Bitcoin PR Buzz does not certify the accuracy of the information in press releases published on this website.

Issuers of Press Releases, and not Bitcoin PR Buzz, are solely responsible for the content of press releases, and the accuracy of the content in press releases.

Quick Links

  • Press Release Services
  • Submit Press Release
  • Latest Press Release
  • Social Media Service
  • Copywriting
  • About
  • Careers
  • Terms & Conditions
  • GDPR
  • Token Sale Press Release Policy
  • INC verified
Rss Facebook-f Twitter Linkedin

Coins Accepted Here

bprb
Bitcoin News Banner

© 2021 Fintech PR LTD

Welcome to Bitcoin PR Buzz!

Your privacy is immensely important to us and we do our best to safeguard your data. We use cookies to improve your experience and to improve our services. We comply with the EU General Data Protection Regulation act also known as GDPR. We wish you a pleasant stay at bitcoinprbuzz.com, if you have any questions please feel free to chat with us below or email [email protected]

I ConsentCookie settings I need more information
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

  • →
  • Contact Us

    Contact Form

  • Telegram