• [email protected]
  • Mon - Fri: 9:00 - 18:30 GMT
Search
Rss
Facebook Icon
TwitterCreated with Sketch.
LinkedinCreated with Sketch.
BPRB-LOGO-NEW-Brilliant
  • HOME
  • OUR SERVICES
    • BITCOIN PRESS RELEASE SERVICE
    • SUBMIT YOUR BITCOIN PRESS RELEASE
  • LATEST PRESS RELEASES
  • BLOG
  • OUR TEAM
  • ABOUT US
    • ABOUT
    • CAREERS
Menu
  • HOME
  • OUR SERVICES
    • BITCOIN PRESS RELEASE SERVICE
    • SUBMIT YOUR BITCOIN PRESS RELEASE
  • LATEST PRESS RELEASES
  • BLOG
  • OUR TEAM
  • ABOUT US
    • ABOUT
    • CAREERS

Guiding Blockchain Marketing Efforts with the ‘Marketing Rule of 7’

  • November 25, 2021
  • Blog
marketing rule of 7

The marketing rule of seven originates from a survey issued by the movie industry in the 1930s. They concluded that the average moviegoer had to see a movie advertisement at least seven times before going to see the film itself. The rule has since been adopted by the general marketing sphere and still circulates today, almost 90 years after King Kong first pounded his chest on the silver screen.

This adopted ‘Marketing Rule of 7’ simply states that a potential consumer, crypto or otherwise, needs to be exposed to advertising no less than seven times before making a decision to buy the product or service advertised. Each time a customer sees an advertisement is called an ‘impression’ and this can be delivered via a myriad of channels including social media, TV, podcast, YouTube videos, commercials, banner advertisement, and content marketing. 

So why did such an old school rule stick around?

Much like the 1931 movie villain Dracula, this almost 100-year old rule seems almost immortal. I guess the most intuitive answer is that it’s because it simply makes sense: after seeing a brand or product several times, it is more likely to be at the forefront of your mind. The perceived familiarity with the company and product seen or heard multiple times could also help convince the consumer or client to finally make the spending decision. 

More importantly, does the rule hold true?

Well both yes and no. I have found no modern study to confirm that 7 is some sort of magical number when it comes to ad exposure. However, there is evidence that repeated exposure to advertisements is important in marketing. According to an 2017 American survey of 1,030 consumers, advertisements influence the purchase decision of 90% of consumers. Impressions also play an important role in the awareness stage of the buyer’s journey.

So, should the Marketing Rule of 7 be gone with the wind? 1930s movie puns aside, this piece of evergreen wisdom could be useful if you need a simple rule of thumb when planning your marketing efforts and might, at the very least, give you a nudge in the right direction. 

However, if you like a more scientific strategy, I would urge you to seek out more recent studies or leave it to your trusted cryptocurrency marketing agency to help you on your road to success. To end this post on theme, in the words of Dr. Septimus from the 1935 movie Bride of Frankenstein — you are wise in your generation.

You found our newsletter subscription!

Did you know that less than 10% of website visitors ever make it all the way to the page end?!

bitcoin pr buzz logo

Blockchain enthusiasts from the start. We have over 9 years experience in Bitcoin marketing specifically: leveraging our unique expertise, partnerships and experience we bring you the most refined, effective, and value for money Bitcoin marketing and Bitcoin press release service to be found.

Please Note:

Press releases are for informational purposes only. The information does not constitute investment advice or an endorsement by Bitcoin PR Buzz. Bitcoin PR Buzz does not certify the accuracy of the information in press releases published on this website.

Issuers of Press Releases, and not Bitcoin PR Buzz, are solely responsible for the content of press releases, and the accuracy of the content in press releases.

Quick Links

  • Press Release Services
  • Submit Press Release
  • Latest Press Release
  • Social Media Service
  • Copywriting
  • About
  • Careers
  • Terms & Conditions
  • GDPR
  • Token Sale Press Release Policy
  • INC verified
Rss
Facebook-f
Twitter
Linkedin

Coins Accepted Here

bprb
Welcome to Bitcoin PR Buzz!

Your privacy is immensely important to us and we do our best to safeguard your data. We use cookies on this website to improve your experience and to improve our services. We comply with the EU General Data Protection Regulation act also known as GDPR. We wish you a pleasant stay at bitcoinprbuzz.com, if you have any questions please feel free to chat with us below or email [email protected]

I Consent
Cookie settings
More info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT
  • →
  • Contact Us

    Contact Form

  • Telegram