Bleeding edge technologies are often subject to controversy, especially when there is a lack of awareness surrounding them. Discussions — lacking the necessary understanding —
A blockchain marketing agency understands your product and your target audience and can help you reach a new level of success as an extension of
Pitching a story to a journalist or paying for sponsored content? Why not both? In this article, we compare paid and earned media coverage, looking
Anyone remotely connected with cryptocurrencies will have been aware of DeFi, an umbrella term to describe decentralized finance products and services. DeFi as a sector
Congratulations, your PR efforts are paying off! You are not only reaching your desired audience but are now also noticing that journalists are starting to
Why Use Quotes in Press Releases? One of the easiest and most effective ways to complement your press releases is to use quotes. Quotes in
What is a Cryptocurrency Press Release? A cryptocurrency press release is a public relations tool that allows your blockchain-based business to communicate an official announcement
While cryptocurrency phenomena like Bitcoin, DeFi and NFT are being discussed on a daily basis across all walks of life, a whole new class of
Considered as a vital part of the fourth industrial revolution by some, Blockchain and AI (Artificial Intelligence) are changing the world we live in today.
The crypto industry, centered around emerging technology and a reliance on algorithm instead of people, has had to deal with issues of trust since the
Why blockchain is quickly changing from an option to a necessity… Though a relatively new invention, blockchain is already turning out to be one of
How to Handle a Blockchain Apology Just like any other business, crypto companies can and will make mistakes or experience incidents where the blame —
Even as gas costs fall, commercial artists continue spending hefty amounts on transaction costs when creating NFTs. The NFT craze doesn’t seem to be running
Online communities can be a powerful and unpredictable force. We have seen how collective power can shake Wall Street itself in the case of GameStop
The current cryptocurrency bull run doesn’t seem to be running out of steam yet and continues to capture global attention like never before. In particular,